Start-up
Are you just starting your agency and don't know where to begin?
Where creative vision meets experienced agency leadership to unlock real growth.
As a founder and CEO of three creative agencies, Eleven, Argonaut and TBD, I've been an evangelist of creative-driven, independent agencies for over 25 years. I'm an entrepreneur that loves conceiving, planning, building, launching, leading, and growing independent creative agencies. My superpower is knowing how to run creative businesses so that my creative partners can focus on the things they love to do and not get bogged down with things they don't.
I'm now advising founders of creative agencies as a fractional CEO. Additionally, I've assembled a team of fractional experts with extensive agency experience who can help as needed in areas like Finance, Legal, Recruiting, HR, New Business, Marketing, PR, Operations, IT, Mergers & Acquisitions.
Are you just starting your agency and don't know where to begin?
Where We Can Help:
Vision, values, purpose, goals
Incorporation, registration, partnership agreements
Capital raising and investment strategies
Bank, insurance, payroll, benefits, HR policies, IT, office space
Pro forma profit & loss (P&L) statement including revenue forecast, staffing plan and other expenses, rate card development and pricing strategy
Team structure, growth plan, recruiting, onboarding
How you will be different, what problems you will uniquely solve, naming, brand narrative, messaging
How to launch the agency publicly, marketing assets, PR
Strategy, plan, tactics
Master Service Agreements (MSAs) and Statements of Work (SOWs), product/service offering development, procurement negotiations
Have you been at this for a while and looking for ways to improve your profitability, operations, new business, marketing, client satisfaction and/or employee satisfaction?
Are you thinking about taking on investment or selling your agency and need help preparing so you can achieve an ideal outcome?
Where We Can Help:
Review P&L, revenue forecast, expenses, cash flow, billing, collections
MSAs, SOWs, rate card, payment terms, IP ownership
Satisfaction surveys, quarterly business reviews, account planning
Strategy, plan, tactics
Positioning, marketing assets, activities
Systems & processes
Compliance, recruiting, employee engagement
Merger and acquisition preparation and strategy
Do you have an opportunity to scale and need help securing it and managing the resulting growth?
Where We Can Help:
Strategy, scope, pricing, procurement negotiation
Contract negotiation
Staffing plan, recruiting, onboarding
P&L forecasting and management
Systems, processes
New client and/or campaign announcements
Every partnership is different. Together we will define the structure that works best for you based on your needs.
Ongoing support for your team
Based on scope to address a specific challenge or initiative
As needed for advice and coaching
Connect you with fractional agency experts in Finance, Legal, Recruiting, HR, New Business, Marketing, PR, Operations, IT, Mergers & Acquisitions
Ramaa Mosely
Founder and Chief Creative Officer of Adolescent Content
Tori Nygren
Co-founder and Executive Creative Director of Hogwash Studios
As the son of a father who was an inventor and entrepreneur and a mother who was a model and actress, I've long felt a calling to pursue a career that blends business and creativity. I've been starting businesses since I was nine-years old, beginning with a shoe shine business, a tennis racket stringing business and a rock photography business.
With an undergraduate degree in computer engineering, an MBA, and sales and management training gained while client-side at IBM, I made the switch to the agency world upon the advent of the public Internet, starting one of the first Internet marketing practices at CKS. While at CKS I also helped build a 50-person brand marketing team for Steve Jobs upon his return to Apple.
Since leaving CKS, I've started, built and led three integrated creative marketing agencies, Eleven, Argonaut and TBD. I now enjoy sharing my 25+ years of independent agency leadership experience with fellow agency founders who are just beginning their entrepreneurial journey.